Go Duck Go

If you'd like to search the web without every keystroke being logged, analysed and monetised, try Duck Duck Go, "the search engine that doesn't track you" (and is blocked in China). Of particular interest is escape from the "filter bubble". Many google and Facebook users are unaware that search results are subtly tailored to their user profile and history on that service.  So you may miss out on interesting links because Google automatically demotes them according to your perceived preferences.