A generously detailed look at running a creative practice and dealing with clients in a sane and fair way. Full of excellent tips on pricing, time management, project management, decision-making and the psychology of making a sale.
“Working with clients is hard, but—like any healthy relationship—it starts with a strong sense of self worth and confidence. Understand your value. That knowledge is power, so calculate it, know it, and communicate it. Protect your time. Screen potential clients. Set expectations for the relationship you want to have. Get comfortable with talking about money and the value you have to offer. Ask for it, then get it in writing. Rinse, repeat, and iterate.”