Richard Stamp, author of As the Sparks Fly Upwards has been very active and creative with the promotion of his book. He descibes some of his ideas below:

I attend a local church which arsonists burned down three years ago. I have been selling books at $25 each and letting folk in the parish know that $5 for each book will go back into the rebuilding fund for all copies sold by them and within the parish. That way I get $20 a book back and the community benefits ....and buys more. The suggestion therefore is that authors find a local cause which they can support and which then recruits more sellers and acts as a vehicle for selling more books.
I have designed a simple poster. I have emailed it to a hundred folk or so around the world asking them to get them put up on community, club and church notice boards etc. Eg There’s a town in Colorado in the USA which now has these flyers at the local gym, at the community hall and at the church. It all helps. I put the RRP on the ones for Australian use ... but left it off those sent to other countries where the cost would be differently expressed.
I have used some of the old galley copies in this way; I have asked local places where people have to wait for a while if I can put a copy in their waiting room.
I have put a stick-on label on the front cover which says. This book has been lent by the author to ease your waiting time. Please do not remove it. Copies of this book may be purchased from Collins ABC shops also at Dymocks and also at Bookmark on High Street. [all local bookshops] or direct from the author on ph 54353576
Since each chapter of my book is a story in itself this is ideal for folk to read one story or two while they wait. Thus their appetite might be sharpened and a desire to buy the book and finish reading it be engendered. Books are now at the local Foot Clinic, at a large local medical practice and also at the new lounge and waiting area at a local garage complex where people wait while work is done on their vehicle. More venues are planned.

These are additional measures to the usual personal give/away cards with the book’s details, interviews and reviews on radio and in local newspapers. Also I have visited various bookshops in the region [Bendigo and central Macedon ranges towns] and 7 bookshops now have it in stock.