A Guest Post from Chloe Harris
Despite the bells and whistles of computer games and streaming platforms, 95% of Australians still read for pleasure or interest.
But with thousands of titles released each year, how can you make it to their shelves?
Naturally, new authors need to work harder in marketing because they still lack an audience. Whether you’re backed by a traditional publisher or working on your own, it’s unlikely to get morning show interviews, TV commercials, or full-page ads in renowned literary magazines. The important thing is to be discerning with your marketing methods—no matter how small.
Here’s how to increase readership for new authors:
1. Create A Brand Identity
Effective branding is the foundation of any audience-building strategy. It is even more critical when you’re about to release your first book.
A brand is a concept that captures your uniqueness, relevance, and significance. To put it simply, your brand is your promise. And because this is a promise, you need to be consistent with the tone, design, colours, etc., to be recognisable.
Cultivating a persona is also an effective way to establish a relationship with the audience.
2. Approach Newspapers and Magazines
“Newspapers and magazines are still deemed as trustworthy sources of information. Having your book reviewed by an established critic or journalists can be a good start in drawing the readers' attention. They’d think that if the critic or journalist took time to read your work, there must be something about it.”, recommends Shane Perry, a financial consultant at Max Funding.
Remember not to push too hard and not to expect an instant response.
3. Create a Website
According to a survey, 60.8% of Australians say their primary source of news is the internet. As a new author, you must seize this opportunity and create a website through which the audience can find important information about you and your book.
A professionally-designed website with a brand persona gives an impression that you’re serious about your craft. With specific plugins, the audience can easily share your website through social media platforms.
The site doesn’t have to be elaborate; it simply has to contain relevant information, such as:
Your biography
Your photo
Summary of the book
Excerpts from your book
A link to sites where they can purchase the book
Links to your social media profiles
Reviews or a short clip of you talking about your inspiration
4. Book Launching and Signing
Book launching and signing is a traditional way to gain traction for new authors. You’ll have to bring out some cash for this, but a well-thought event can be effective in stirring the audience.
Start by setting a budget for an invite-only or an open house event. Then, choose a venue that’s accessible for your expected audient. Consider partnering with bookstores and libraries where many readers are always on the lookout for new authors. If you want a more casual event, strike a deal with a local bar or café.
5. Join Literary Events
As a new author, it is essential to connect with industry professionals. Taking part in literary events is an opportunity to gain fresh perspectives and get to know other emerging authors.
Working Type has been helping authors create deep emotional connections through customer-focused design and layout. Using our experience, expertise, and attention to detail, we ensure that your book correctly represents its content and reaches the right audience. Contact us now to know more.
