The Typical Costs of Each Stage in the Publishing Process

Becoming a published author can be an expensive endeavour with little monetary rewards, at least initially. Once writers have a number of books published, the royalties increase. The lucky few get a contract and a small advance from a publishing house. Looking at the expenditures during each stage of writing, designing a cover, formatting the interior, and marketing gives wordsmiths insight into the expense of breaking into the business.

Cost for Each Stage of the Publishing Process

Online forums and blog posts offering advice about jobs to get into on a shoestring cite writing as an option. While it can be fairly inexpensive to jump in if one already owns a computer, there are fees to consider. How much money one makes on each project varies widely.

An Authors Guild survey indicated full-time novelists earn a median income of $20,000 per year, while part-time ones earn significantly less. New writers must factor in a variety of expenses to consider how much they actually earn.

Writing the Story

If the writer already owns a computer, pricing is significantly lower to get started. Some Chromebooks typically run under $300 and will serve the basic needs of having a Word Processing program and the ability to send email inquiries to publishers or upload the book to an online portal. 

Many options exist for processing programs, but Microsoft Word is one popular option. Authors will need a Microsoft 365 $99.99 per year subscription to use the desktop version of the software.

Wordsmiths must consider the time it takes to finish a tale. People could spend the same hours on a side hustle instead of writing, so unsuccessful books are the same as lost potential income. Writers should weigh the pros and cons. One rule of thumb is that if the person can stand to not write, then they should do something else. If stories take over their thinking, the individual should go ahead and write them but understand profit is fickle.

Editing is crucial for an acclaimed story. While free software like Hemingway exists, for a better editing process, invest in Grammarly or one of its counterparts. Many authors pay a professional editor per page for at least a quick proofread, which can add up to hundreds of dollars per novel.

Formatting the Interior

Formatters must lay out the inside of the book in a particular way to grab the attention of an editor or for self-publishing on sites like Amazon, IngramSpark and Draft2Digital. A new writer will either pay someone for this service or learn how to format on their own by viewing YouTube videos and trial and error.

The price of formatting an interior depends on the number of pages and how many images are inside. Adding elements such as print versions increases the fee. More experienced designers also charge more.

Authors should consider how and where they'll publish, as the number of pages and thickness can impact the overall page count. Even the type of paper can make a difference in printing costs — for example, while nearly half of U.S. and U.K. consumers feel sustainable materials are crucial, these materials can rack up costs more quickly than traditional paper. Though, these extra costs may be at least partially offset by giving creators an edge with eco-conscious readers.

Designing a Cover

As with other aspects of a new release, the expense of commissioning a cover for a book varies. Artists may charge little for a premade cover but up to hundreds of dollars for a custom design. The more eye-catching ones belong to in-demand designers, who charge a premium for their services.

For a self-published ebook, using a service to make a design can save money. However, print versions are more complex and typically require expertise to get the sizing and layout correct.

Publishing Costs

How much a person spends to release their product depends on whether selecting a traditional publisher, assisted publishing or self-publish. For ebooks, expenses are lower.

  • Traditional Publisher: It pays the creator, either in royalties or a small advance that can pay royalties after the author sells enough copies to match the advance. The publisher pays for the cover art, formatting, editing and partial marketing.

  • Assisted Publishing: The company charges for a print run, which is typically thousands of dollars and may promise to market it. The project usually does not earn enough to be profitable. However, for someone who wants to get their memoir out or a business book, it can be a quick way to market with a professional end product.

  • Self-Publishing: The DIY option takes only time and effort to upload the finished work, assuming the author already paid for formatting and a cover. The writer keeps a higher percentage of royalties and maintains full control.

Publishing costs, like most things when launching a book into the world, vary significantly. Finding the right range takes dedication and practice.

Marketing

Whether traditionally or self-published, wordsmiths must create a budget for marketing. Costs to run a newsletter list, take out ads on Amazon and social media and participate in events add up. With around 151,200 authors and writers in the U.S., having a way to reach new readers is crucial. Add the expenses of maintaining an online presence, such as a website, to the marketing budget.

Costs Versus Rewards of Publishing

Many writers create books for the love of the craft. Whether the work ever turns a profit is a lesser consideration for them. Others love to pen novels and also want to make a living. Finding the right mix between spending and profit requires dedication. Getting into publishing requires at least some money. Being aware of the different possible expenses allows writers to make an informed decision about how much time they spend writing and how they release the book.

Article contributed by Eleanor Heck. Eleanor is a design expert for Designerly Magazine, where she keeps readers up to date with the latest WordPress and publishing trends.

East Wind, West Wind: The Books of Trevor Hay

Working Type Books has worked on several titles for Trevor Hay. Here’s an interesting summary of his varied career and writing, many of which are available from Australian Scholarly Publishing.

About the Author

Dr Trevor Hay is a scholar of comparative and intercultural literature, specialising in Chinese theatre, literature and folklore and in English language writing on China. He is a collector of antiquarian books about China, Central Asia and Tibet and has travelled and worked intermittently in China over fifty years, including a period of UNICEF literacy consultancy with ethnic minority groups, and most recently with a Chinese-Australian group researching Buddhist art in the Dunhuang caves of the Gobi. He has been an Australian Research Council researcher on the teaching of Chinese language and culture for international students and has worked with Chinese community arts and culture groups in Australia, including as narrative consultant for a historical drama society and as an expert committee member for an association for the preservation of intangible cultural heritage. He is a fluent speaker of Modern Standard Mandarin. He is currently writing his twelfth book.

 Books by Trevor Hay

Tartar City Woman: Scenes from the Life of Wang Hsin-Ping, Former Citizen of China, Melbourne University Press, 1990, biography, history.

East Wind, West Wind, (with Fang Xiangshu) Penguin, 1992, biography.

Black Ice : A Story of Modern China, Trevor Hay, (with Fang Xiangshu), Indra Publishing, 1997, novel, historical fiction.

China’s Proletarian Myth: The Revolutionary Narrative and Model Theatre of the Cultural Revolution, Lambert Academic Publishing, 2008, Chinese theatre and politics.

A Dream of Red Dragonflies. A Strange Tale of China, the World — and a Third Place, Tantanoola, Australian Scholarly Publishing, 2016, novel.

Letters from a Floating Life, Tantanoola, Australian Scholarly Publishing, 2017, novel.

The Secret of the Lunar Rainbow, Tantanoola, Australian Scholarly Publishing, 2018, novel.

Redgrave’s Ghost, Tantanoola, Australian Scholarly Publishing, 2019, novel.

The Tengu: Tales from the Temple of Ordinary Terrors, Tantanoola, Australian Scholarly Publishing, novel, 2020.

The Library of Lost Horizons. An Antiquarian Voyage, Arden, Australian Scholarly Publishing, 2023.

The Man who Loved Dragons. My China Curios and the Gates of Dreams, Arden, Australian Scholarly Publishing, 2024.

Writing a Simple Design Brief

A good cover design brief should include the following elements (along with any additional information you might consider important for the designer to know)

  • What your aims are for the book

  • What place it will occupy in the book publishing landscape (ie. subject matter, genre etc)

  • The kind of feel or mood you would like the design to inspire or provoke. Give examples of existing titles – as many as you want, and what you found compelling about them – or other non-book material that is heading in the right direction – a ‘mood board’ can be quite helpful

  • A rough idea of how you plan to market your book, and whether it will be mostly promoted online or via bookstores, and what kind of additional marketing materials will be needed (posters, graphics for social posts, email headers, banners etc) 

  • Examples of type design or font combinations that might set the designer on the right path

  • Examples of colour combinations, or the dominant colour

  • The blurb and a reasonably detailed synopsis, even a couple of key scenes in the book if you want them to be the basis of the cover

  • Character descriptions if they are to feature on the cover

  • Many authors are content to leave everything to the designer, but at least a little bit of guidance can be extremely helpful and prevent wasted time and the designer creating iterations that are wildly off-track.

  • Be open to unexpected solutions – sometimes a designer will come up with a solution that you might not have considered and showcases your title in an interesting, marketable way. 

  • If the first round of cover versions are not hitting the mark, be specific with your suggestions – the more the designer has to work with, the more chance they have of creating something memorable and useful


There is a post on the WorkingType blog that goes into some related detail.

Three Books in One...

Author client G.W. Lucke asked us to find a way to typeset his recent Relevation Trilogy into one single massive volume (1000+ pages). It was a challenge, but we got there in the end, and the illustrations he commissioned for this special edition look great! The hardcover pictured below was printed by Ingram Spark. Check out the width of the spine — only just short of the maximum allowed.

Independent author Maria Stefanides Interviewed

An excellent overview of Maria’s writing philosophy and background can be found here. Her book “The Invisible Thread” is available on Amazon.

“her writing story was carved by her immigration story. Her Cypriot heritage has been an integral part of her writing journey. Maria writes with the ink that drops from her heart.”

Jenny Wellington on ABC Radio

Jenny Wellington, author of the very entertaining novel Damengin, was interviewed on ABC Sunshine Coast — audio below.

“Damengin is a country town in Queensland weighed down by the worst drought in living memory and its inhabitants are all desperately waiting for government drought relief.

The bad news is that the funds have been sent and spent by Council's Shire Clerk Shifty Grey and his corrupt cohorts.

This is a rollicking fast-moving story about political skulduggery, greed, love and lust. It features outrageous characters, blossoming romances, pathos and importantly, has an incredibly happy ending.”

A lovely Aussie story that everyone can relate to. Loved reading the book right from the start. I could hear the author reading the story to me at the start and as I got further into the book, wrapped into the characters of the story, I couldn’t put the book down as I sat in on the edge of my chair wondering what was going to happen next.
— Christine, Queensland