No Times for Us

Why we do not use Times New Roman for (virtually) anything:

  • TNR was designed for newspaper use, not modern offset print work or websites
  • Its preeminent position as a system font on all PCs arose by historical accident (installed by corporate fiat), not through its superior virtues
  • It is everywhere, like Arial. As such, it lacks a distinctive voice. Why not choose from a host of fine serif faces (Caslon, Fairfield, Garamond, Arno, Palatino, Warnock and so on) ?