A creditable attempt by the UK government to enshrine a list of simple principles for constructing user-friendly web-based services. The ten items listed are:
1. Start with needs
2. Do less
3. Design with data
4. Do the hard work to make it simple
5. Iterate. Then iterate again.
6. Build for inclusion
7. Understand context
8. Build digital services, not websites
9. Be consistent, not uniform
10. Make things open: it makes things better
The website then goes on to enlarge on each point, giving concrete examples. The site authors promise to continually refine the list of principles.