Promote for Your Life

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Alison Taafe is an accomplished chef and educator, but also possesses a key additional skill — promotional savvy. When she finishes work on one of her cookbooks, she then devotes just as much energy to making the public aware of it. She makes media appearances, gives demonstrations, interviews and keeps her website up to date and interesting. Aspiring authors would do well to make a study of her methods. Her latest book just sold out its first run.