Pretty Annual Reports Pay

In times of economic austerity, corporations are wont to produce spartan annual reports, symbolising their determination to live within their means. Recent research shows this might be a counterproductive approach. Even strictly numbers-oriented investment analysts are heavily influenced by well designed company material. The prettier the reports, the more likely analysts are to give a company a 'buy' rating. The takeaway line is that “People are not aware of the effect of aesthetics on their financial decisions.”