In combining prettiness and practicality, Archer is a rare typeface. With idiosyncratic letterforms and cute little ball terminals, this friendly slab serif has been spotted all over the web and and in hundreds of publications. As with other HF&J typefaces (especially Gotham), it has been (over)used, but in the right caring hands, it still has the capacity to give shine and personality to many kinds of print and web design.
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