It's a big call, but someone has to make it — Fontshop has listed the 100 typefaces it considers the 'best of all time'. Their ranking system includes both subjective and objective criteria, and takes into account sales figures. The top ten contain no surprises, indeed, the top twenty is pretty predictable. All the workhorse typefaces are there — Times, Helvetica, Univers, Garamond, Gill Sans, Frutiger and Franklin Gothic, so the list isn't a way of discovering new and interesting typefaces. It is more a ranking of those typefaces that have survived the vagaries of fashion and have been used over many decades (or centuries in some cases).
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